Hi, I'm Geoff

I work at the intersection of system science, business and technology, and I'm CEO and co-founder of Future-Fit Foundation

The Body Shop is using the Future‑Fit Business Benchmark, and you can too

We have entered a new era: the Anthropocene, an era characterized by humans as the dominant influence on climate and the environment. We are causing changes at such an unprecedented rate that it has been called ‘the Great Acceleration.’ We are well on our way to exceeding planetary boundaries, and while science has established some understanding of this, it is still rather abstract for us in our daily lives and in our business planning.

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Back to the future

Current ways of measuring sustainability either exaggerate achievement or utterly fail to capture real progress. We need a new kind of metric that connects businesses with the scientific context surrounding their actions, and gives them a clear and compelling destination. Almost 50 years ago we…

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Revisiting Future‑Fit Business on South Africa’s Classic FM

Nine months ago I had the pleasure of participating in a panel discussion for Classic Business, the daily programme on South Africa’s Classic FM reporting on the stories that are shaping markets and driving investment decisions. Following the launch of our first public draft, host Michael Avery invited me…

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What makes a company fit for the future?

This deceptively simple question is actually very difficult to answer. That’s because until now we’ve lacked a common definition of what “enough” means. To see why, let’s look at the three benchmarks by which sustainability performance is typically assessed: All three approaches assess performance relative…

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Talking Future‑Fit Business on South Africa’s Classic FM

Today I took part in a panel discussion for Classic Business, the daily programme on South Africa’s Classic FM reporting on the stories that are shaping markets and driving investment decisions. Host Michael Avery led a wide-ranging discussion with Geoff and fellow panelists, Nerina Visser of Nedbank…

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Can humanists save the world?

We’re up the creek but, together, we may yet be able to paddle out. I'm not religious, but – aside from feeling strangely proud when I was once branded a “born-again heathen” – I've never considered this to be a core part of my identity.

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The battle for sustainable cities

Although occupying only 2% of the Earth’s land surface, cities account for more than 60% of global energy consumption and 75% of carbon emissions. Over 3.5bn people are city dwellers today, and by 2050 that number is projected to almost double. With figures like these, it’s…

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Three things to do before next Earth Day

For me, and I daresay for many working in the sustainability space, Earth Day has become an opportunity to reflect on the progress we’ve made over the past year, and to think about where we need to focus our efforts going forward. This year I find myself…

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