Hi, I'm Geoff

I work at the intersection of system science, business and technology, and I'm CEO and co-founder of Future-Fit Foundation

Putting the Steve in Sustainability

We’re here to put a dent in the universe. Steve Jobs Steve Jobs has passed away at the age of 56, having transformed the way we use and think about technology. Those of us working toward a more sustainable world would be wise to…

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In 500 words: Peak Oil

I found the concept of “Peak Oil” confusing until my brother explained it to me, and since its implications are so profound I thought others might benefit from a quick overview. What is Peak Oil? Peak oil has nothing to do with the amount of oil…

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A cautionary tale for sustainability-seeking CEOs

At SustainAbility we are in the business of transforming business: helping companies to move to truly sustainable business models and supply chains. But for the leaders of the global corporations with whom we work, real transformation – as opposed to low-risk, step-by-step change – can seem daunting.

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