Future-Fit ⁽²⁷⁾

Societal expectations shift incessantly, like stones on a beach. Some ideas ripple gently across our collective consciousness, leaving barely a trace, while others gather momentum, swelling into waves capable of dislodging the largest rocks. Established norms, which until moments before seemed immutable, are swept away.

I'm not one to throw comments around on social media (or indeed spend much time on it at all) but this Statoil post (which appeared as a promoted link in my feed) drives me nuts. Seriously, a major oil company still trying to defend its…

As part of Future‑Fit's work with the Carbon Productivity Consortium, last month I had the pleasure of speaking at the Reimagining Carbon Basecamp in London. You can watch my presentation below, but I'd also encourage you to take a look at the other videos from the…

Last month I had the pleasure of presenting to over a thousand people at the Sustainable Brands conference in Buenos Aires. The lovely folk at Urban, the communications agency who hosted the event, recorded the session for us to share here. Take a look if you'd like to get…

We have entered a new era: the Anthropocene, an era characterized by humans as the dominant influence on climate and the environment. We are causing changes at such an unprecedented rate that it has been called ‘the Great Acceleration.’ We are well on our way to exceeding planetary boundaries, and while science has established some understanding of this, it is still rather abstract for us in our daily lives and in our business planning.

I'm starting to feel like a regular on South African Classic FM's fantastic weeknight Classic Business program! This time host Michael Avery invited Chris Davis of The Body Shop and me to talk about the cosmetic company's bold new "Enrich Not Exploit" platform - and…

Current ways of measuring sustainability either exaggerate achievement or utterly fail to capture real progress. We need a new kind of metric that connects businesses with the scientific context surrounding their actions, and gives them a clear and compelling destination. Almost 50 years ago we…

Nine months ago I had the pleasure of participating in a panel discussion for Classic Business, the daily programme on South Africa’s Classic FM reporting on the stories that are shaping markets and driving investment decisions. Following the launch of our first public draft, host Michael Avery invited me…

This deceptively simple question is actually very difficult to answer. That’s because until now we’ve lacked a common definition of what “enough” means. To see why, let’s look at the three benchmarks by which sustainability performance is typically assessed: All three approaches assess performance relative…

Think of a company, any company. Got one? OK. Now ask yourself this: Is the company truly sustainable, in everything it does and sells? If not, then how must the company change before it is? If you’re struggling to answer these questions, you’re not alone:…