Hi, I'm Geoff

I work at the intersection of system science, business and technology, and I'm CEO and co-founder of Future-Fit Foundation

In 500 words: Peak Oil

I found the concept of “Peak Oil” confusing until my brother explained it to me, and since its implications are so profound I thought others might benefit from a quick overview. What is Peak Oil? Peak oil has nothing to do with the amount of oil…

Continue reading...

A cautionary tale for sustainability-seeking CEOs

At SustainAbility we are in the business of transforming business: helping companies to move to truly sustainable business models and supply chains. But for the leaders of the global corporations with whom we work, real transformation – as opposed to low-risk, step-by-step change – can seem daunting.

Continue reading...